Nintendo announced that, due to changes in the market environment, the prices of the Switch 2 mainframe would be revised globally. In Japan, in addition to the Switch 2 price hikes, the prices of the first-generation Switch will rise. The decision was published in conjunction with the latest Nintendo financial report, which stated: “As the effects of various market changes are expected to continue into the medium and long term, price adjustments are also planned outside Japan. We apologize for the impact that this price adjustment may have had on our clients and other stakeholders, and we sincerely thank you for your understanding.” In the United States, the price of Switch 2 increased from $449.99 to $499.99. In Canada, the price of Switch 2 rose from $629.99 to $679.99. In Europe, the price of Switch 2 rose from Euro469.99 to Euro499.99. The price adjustment for the Switch and Switch 2 mainframes in Japan will come into effect on 25 May 2026, and the price of members of heaven will rise. The price increase for Europe and the United States will come into effect on 1 September 2026, and the price of the member of the United States of America will remain the same.
Nintendo Switch 2 2026 price increase details:JapanNintendo Switch 2 (Japan restricted version): JPY 49,980 – JPY 59,980 Nintendo Switch (OLED version): JPY 37,980 – JPY 47,980 – JPY 32,978 – JPY 43,980 – JPY 41,978 – JPY 29,980United StatesNintendo Switch 2:449.99 The price shown as US$ 499.99 is tax-free.CanadaNintendo Switch 2: $629.99 The price indicated in $679.99 is tax-free.EuropeThe price indicated by Nintendo Switch 2: Euro469.99 includes tax. Effective date of entry into force of price adjustments in the United States, Canada and Europe: 1 September 2026
Switch Online Member Price Adjustment, Japan Nintendo:Nintendo Switch OnlineIndividual members (1 month): 306 yen Individual members of 400 yen (3 months): 815 yen Individual members of 1,000 yen (12 months): 2,400 yen Family members of 3,000 yen (12 months): 4,500 yen DollarNintendo Switch Online+Extension PackageIndividual members (12 months): Yen 4,900 JP 5,900 Family members (12 months): YPY 8,900 JPY
Against the backdrop of an uncertain economic situation and a global shortage of electronic components as a result of the AI boom, Nintendo is also expected to adjust host prices to Microsoft and Sony. Nagakawa Juntaro, Director General of Nagakawa, had previously stated that the company did not exclude the possibility of future price increases. “Any decision to change prices will be considered in a comprehensive manner, taking into account not only profitability but also other factors such as the platform’s user base, sales trends and the market environment. If the memory price increases are longer than expected, this may have an impact on hardware profitability. In such cases, we will examine the factors to determine the response strategy.” In its outlook for the current fiscal year as at 31 March 2027, Nintendo indicated that Switch 2 had been “good” since its sale in June 2025 and currently had a sales volume of 80 million. But Nintendo also acknowledges that the sales of Switch 2 are “more concentrated in the year of sale” than in the previous mainframe series.
Nintendo estimates that the sales of Switch 2 for the current fiscal year will decline, with a projected 16.5 million, or a 16.9 per cent decrease over the same period. Nintendo stated that the decline in sales reflected “the strong performance and price adjustments of the year of launch” and acknowledged that it was affected by the Switch 2 price hike. Nintendo also stressed: “Even so, we believe that this data represents a fairly good market recognition after two years after Switch 2 came on the market.” Nintendo expects that the number of games will increase from 48.71 million to 60 million.
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